I’ve spent the past 10 years designing brands across Vietnam, Singapore, and Thailand, working with everyone from startups and F&B businesses to global companies. Different scales, different challenges. Plenty to keep me curious.

You might also know my work through your playlists. I’ve worked on creative direction for Sơn Tùng M-TP, Phương Mỹ Chi, Quang Hùng MasterD, Wren Evans, Chi Pu, Isaac, Da LAB, Trang Pháp, and Mark Tuan (GOT7), among others. My music taste comes with work credits.

For five years, I’ve also been a visiting lecturer at Design Anthropology School, teaching Design Foundation and Brand Design Foundation to over 1,000 students. Some are now my colleagues. That’s the part I’ll happily brag about.

And somewhere along the way, I started making type. If you’ve come across Lac Tu (Lost Type) or the Dalat Type Collection, we may have already met. Just alphabetically.